Website Conversion Rate Optimization is the methodology of converting traffic to revenue, and this course is designed to train participants in the fundamental concepts of Website Conversion Rate Optimization. The course not only gives participants a solid understanding of the different conversion optimization techniques and framework, but also introduces the exciting concepts like AIDAS- the buying process, customer persona , landing page design, copywriting optimization, and more. After successfully completing the course, participants will have a thorough understanding of the conversion process, enabling them to become a better digital marketers capable of getting greater ROI for their digital marketing efforts.
Web Conversion Optimization Foundations
The Website Conversion Rate Optimization Foundation training course provides essential knowledge in CRO techniques. By the end of the course, participants will be able to:
Identify how conversion optimization can impact a business
Explore the concepts of AIDAS and information scent
Identify the types of website visitor behavior and create personas to model their behavior
Create effective website copy and optimize its design for conversion
Understand the main factors that affects conversion
Understand how website management comply with Website Conversion Rate Optimization
Understand how Website Conversion Rate Optimization works with SEO, Social Media, Paid Search, Email and Analytics