PPC - Pay Per Click Foundations

Lesson 00 - SME Intro 01:35
Lesson 01 - Introduction to Mobile Marketing 20:10
Lesson 02 - Mobile Products and Services 23:54
Lesson 03 - Promotions and Incentives 22:23
Lesson 04 - Integration with Marketing Mix 27:41
Lesson 05 - Mobile Advertising 19:59
Lesson 06 - Mobile Analysis 25:14
Lesson 07 - Rules and Regulations 17:14

Simplilearn live classroom trainers are expert technical coaches with a minimum of 10 years of industry experience. They typically have conducted 50+ regular training sessions and will have trained 1000+ participants. Upon enrollment in a batch of live instruction, a Simplilearn trainer will be assigned. If you attend a second batch of instruction, a different trainer will be assigned.

Simplilearn Forum Subject Matter Experts have comprehensive knowledge and expertise in the digital marketing category with a minimum of 3 years of industry experience. They provide technical consultation and quality training content for courses, as well as additional engagement with learners in the Subject Forums and mentorship sessions, if available.

Determined by AGI across the board

The following minimum technical requirements are supported*:

Windows XP, Windows 7, Windows 8, 1GB RAM, Flash player 11
Mac OS X, 1GB RAM, Flash player 11
iOS 8,  Android 4 (for apps)
 
Students must also have the following:

Adobe Acrobat Reader
Reliable internet connection with a bandwidth of at least 1Mpbs (typical DSL is 1.5 to 6Mbs) and web browser (Firefox, Chrome or Safari)
E-mail account (to be able to register and to receive email from the system regarding registration, course status, etc.)
A downloaded and installed version of R software from the CRAN website and RStudio for your operating system. (These are both open source, and the installation guidelines are presented in the course).
A computer that meets the following system requirements to run the Python program:
32 or 64-bit Operating System
1GB RAM

What is online marketing all about?
Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

 

What topics does the training cover?
Our training package imparts you an in-depth understanding of PPC. You can refer the Course Syllabus section for the name of topics covered.

Tell me more about your author
Brad Geddes is the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

 

Who are your clientele for this course?
Simpliearn’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

 

How is the job market for Online marketing professionals?
The job market is wide open for online marketing certified professionals as an estimated 500,000+ positions are still unfilled in various specialties of digital marketing in India and US (Source: Economics Times). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities.