Marketing Automation Foundations

Section 01 - Introduction to Marketing Automation
Section 02 - Lead Capture and Nurture
Section 03 - Automated Campaigns
Section 04 - Improving Customer Life cycle

Simplilearn live classroom trainers are expert technical coaches with a minimum of 10 years of industry experience. They typically have conducted 50+ regular training sessions and will have trained 1000+ participants. Upon enrollment in a batch of live instruction, a Simplilearn trainer will be assigned. If you attend a second batch of instruction, a different trainer will be assigned.

Simplilearn Forum Subject Matter Experts have comprehensive knowledge and expertise in the digital marketing category with a minimum of 3 years of industry experience. They provide technical consultation and quality training content for courses, as well as additional engagement with learners in the Subject Forums and mentorship sessions, if available.
 

Determined by AGI across the board

The following minimum technical requirements are supported*:

Windows XP, Windows 7, Windows 8, 1GB RAM, Flash player 11
Mac OS X, 1GB RAM, Flash player 11
iOS 8,  Android 4 (for apps)
 
Students must also have the following:

Adobe Acrobat Reader
Reliable internet connection with a bandwidth of at least 1Mpbs (typical DSL is 1.5 to 6Mbs) and web browser (Firefox, Chrome or Safari)
E-mail account (to be able to register and to receive email from the system regarding registration, course status, etc.)
A downloaded and installed version of R software from the CRAN website and RStudio for your operating system. (These are both open source, and the installation guidelines are presented in the course).
A computer that meets the following system requirements to run the Python program:
32 or 64-bit Operating System
1GB RAM

What is online marketing all about?
Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

 

What topics does the training cover?
Our training package imparts in-depth understanding of the principles of Programmatic Buying. Please refer to the Course Syllabus for more information.

 

Tell me more about the author
Matt Bailey is the founder and president of SiteLogic, and the author of "Internet Marketing: An Hour A Day". With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming knowledge to help companies create comprehensive strategies that improve internet presence and conversions.

Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at Search Engine Strategies Conferences around the world.

 

Does the course cover recent developments and trends?
Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

 

Who are your learners?
Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.