Through the Introduction to Digital Marketing course, you will gain a high-level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing, Mobile Marketing, Marketing Automation and Programmatic Buying, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.